Book Review: Social Media Promotion For MusiciansMay 27, 2014 0 By Jason Bakker
Bobby Owsinski’s Social Media Promotion For Musicians (BOMG Publishing) is a helpful guide to harnessing the power of platforms such as Facebook and Twitter to gain a stronger online presence, and hopefully, in turn, boost music and ticket sales. As Owsinski makes clear in the book’s opening pages, social media is a tool that can be utilized for promotion, not just personal use, as many companies and artists have discovered already. Social Media Promotion For Musicians contains many insightful tips, presented in an easy to follow manner that even complete beginners in the realm of online promotion will be able to grasp. It’s a useful guide even for those outside the music industry – Owsinski’s wisdom can be leveraged to help just about any fledgling business or entrepreneur gain a respectable following of dedicated fans.
Within the book’s 300 pages, Owsinski reveals the secrets to gaining traction on the biggest social network mediums – Facebook, Twitter, YouTube, Google+, Pinterest, etc., alongside smaller sites like Digg, Delicious, Technorati, Vimeo, and more. The author places a strong emphasis on the fact that social media platforms come and go – he repeatedly points to MySpace’s decline – and that a smart person should focus their efforts on building up their website and mailing list. This way, if Facebook died tomorrow, that person would at least preserve a portion of their following. Owsinski also provides helpful examples on how to avoid spamming or annoying your followers, instead providing them with entertaining, engaging posts that will create plenty of shares, likes and retweets. Crucially, Social Media Promotion For Musicians packs plenty of tips on how to save time promoting, so that you can put your energy into creating more music – and that’s the important part here, right?
While there have been many books written on how to make the most of singular social media platforms, Social Media Promotion For Musicians is a comprehensive guide with a ton of interesting and valuable information. In this day and age there’s a ton of competition out there, and you’d be wise to put Bobby Owsinski’s tried and tested wealth of knowledge to work for your band (or brand).